Case Study – BRANDING

THE CHALLENGE

BRANDING

Working with a leading UK building materials brand following its acquisition by a multi-national group, the 4D Team assisted with the development and the implementation of their new identity across all associated marketing communication material, strengthening the brand to their customers and stakeholders.
 

DIAGNOSIS

Following a series of mergers and acquisitions the client needed to establish a clear brand identity for the UK market and to apply the new brand across the complete range of marketing collateral to reflect the heritage of the UK business whilst integrating it with the new parent company identity.

DEVELOPMENT

The 4D Team was instrumental in delivering a new brand identity for the client's UK business to deliver a clear message to all its stakeholders and to reflect to heritage of the company.

DELIVERY

strategy-development

New branding was applied to a diverse range of marketing media:

  Literature
  Websites
  Social Media
  Video
  Packaging

DIFFERENT

The 4D Team provided an end-to-end service to ensure the re-branding process was developed and delivered on time and on budget.  Ongoing support was provided to allow for the timely introduction of new initiatives to reflect the changing needs of the business and its customers.

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